About

Located in the beautiful Leicestershire countryside, Rachel Ash is a luxury designer wedding dress boutique boasting exciting collections and designs from the very best in British and International bridalwear.

Welcome to Rachel Ash

Our collection of wedding dresses and bridal accessories are thoughtfully hand-picked each season and draw on the talents and vision of the most popular and dynamic bridal designers today. Whatever your bridal-look and dreams we aim to inspire you with our diverse range of wedding dresses, whilst having a little fun and creating some wonderful memories together. Our dress prices start from £850 and go up to £4,300. Bridal separates collections start from £715, I bet you hadn't thought about those, you should definitely give them a try .

Our reputation is built on honest styling expertise and our impassioned customer-service. We really care about each and every one of our brides and want them to enjoy the run up to their big day, safe in the knowledge that we will take care of their wedding dress and alterations. Our approach is super relaxed, so brides be prepared for a laid back ride from saying yes to the big day!

We operate on an appointment basis so each bride has our undivided attention and benefits from the exclusive use of our beautiful private dressing room. Contact us today on, 01858 374960 or drop us a line at, info@rachelash.co.uk to reserve your appointment.

A message from the owner

What can I say I absolutely love weddings and all things bridal fashion. I am always smiling, super chilled, patient and fulfilling my career dream of owning a bridal shop.

Being involved in the wedding industry is so fulfilling. I love meeting every single bride, hearing about everything from their engagement to their wedding plans, and of course hopefully helping them find their dream wedding dress. This environment is so positive and exciting, we really do have the most fun every single day.

When away from the bridal world I love to live a simple life, spending time with my two dogs Charlie and Baxter, and of course not forgetting my lovely husband Adam. I also love all things creative from drawing to embroidery, my heaven on earth is hobby craft!

I can't wait to welcome you to Rachel Ash.

- Aimee

Some of the brands we stock at Rachel Ash

Wide shot of accessories available in the Rachel Ash boutique

Accessories available in the Rachel Ash boutique

I had an amazing experience with Aimee at Rachel Ash. She immediately made me feel comfortable and at ease. The boutique is really beautiful and private. Although I didn't find my dress here, I would completely recommend Rachel Ash if you are looking for a service that's professional and friendly, I would have complete trust in Aimee and her aftercare.

Helen Shaw

I had a perfect experience with Aimee at Rachel Ash. The setting was breathtaking, I felt instantly comfortable, excited and knew I was in the best hands. I felt no pressure and thoroughly enjoyed the experience of trying on lots of beautiful dresses. I couldn’t recommend Aimee and the bridal shop enough, fantastic advice, very knowledgable.

Thank you for helping me find the perfect dress.

Rebecca Russen

Brides to be, get yourself to Rachel Ash! Not only is it in the most stunning location, Aimee is incredible; so welcoming, friendly and efficient in what she does. She also carries a great selection of designers with a price range that is kind to all budgets. Couldn't recommend more - what a special experience! Thank you again Aimee x

Kam Scott